About Us

Welcome to Great Lakes Anglers Co, a Michigan-based company deeply rooted in our love for the Great Lakes and the joy of recreational sport fishing. We are passionate about celebrating the breathtaking beauty and abundant resources of the Great Lakes, and equally dedicated to actively contributing to their preservation.

Our journey began with a simple but powerful belief: that recreational sport fishing is not just a pastime; it's a bridge connecting people to the incredible waters of the Great Lakes. Founded on the principles of community and conservation, our mission is clear - to empower anglers and enthusiasts like you to make a tangible, positive impact on the protection and preservation of the Great Lakes' recreational sport fishing.

At the heart of Great Lakes Anglers Co is the understanding that our actions today directly impact the opportunities we and future generations will have to enjoy the sport we cherish. That's why we've made it our commitment to give back, with 20% of all profits from our sales, donated to organizations dedicated to safeguarding these vital recreational sport fishing opportunities.

Slogan: "Fishing for a Cause, Preserving Our Waters"

Brand Mission: We are dedicated to celebrating the beauty of the Great Lakes and the power of recreational sport fishing. Our mission is one of community, conservation, and empowerment. With every purchase from our brand, you're not just embracing our high-quality products; you're contributing to the protection and preservation of the Great Lakes and the cherished recreational sport fishing that defines our way of life.

Join us in this noble cause, and together, let's ensure that the Great Lakes remain a place of natural wonder and incredible angling experiences for years to come. Thank you for being a part of our community and for helping us make a positive impact on the waters we hold dear.